Elizabeth Waldorf: Redefining Fashion

Jane Ole

We chatted with the very beautiful Jane Ole, the Creative director and CEO of Elizabeth Waldorf luxury fashion and lifestyle brand. Talking to her showed her passion for fashion and she isn't just beautiful, she is also a very intelligent lady. She is one to watch!

The BRAND

Elizabeth Waldorf is a luxury fashion and lifestyle brand conceptualised over a decade ago. We began operations as a fully registered company on the 13th of July, 2010. We are dedicated to providing women of all ages with high quality merchandise from pre-teen to adulthood.

The brand has four labels: Elizabeth Waldorf Limited Edition, Elizabeth Waldorf 21, Elizabeth Waldorf Africa and Le petite Elizabeth Waldorf.

Dreams when ELIZABETH WALDORF was started

My dream? Was really to create a strong luxury label that could cater to women of all ages all around the world from 0- whatever age!! My dream for the brand which is also the dream of the EW team is to be the premiere luxury couturier providing our clients with the best quality merchandise.

Whats the clientele like? Can we afford it? lol

The clientele(laughs) is really any woman from 0-adult who appreciates luxury, timelessness attention to detail and so on. Luxury is hardly ever so affordable but this is something we hope every woman would aspire to have.

Where do you see the brand in 5 years?

I see the brand having ateliers and stores in Rome, Paris, London, New York, Milan and other major fashion capitals. I see the brand being a favourite on the lips of millions of women all around the world.